Creat The Best Social Media With One Of These Concepts


Several notions of social media have been formulated by various parties, both in communication studies and other studies. According to Carr and Hayes, definitions or understandings that have been formulated often refer to social media in three main areas, namely:

Digital technology that emphasizes user-generated content or interaction.

Media characteristics.


Social networks such as Facebook, Twitter, Instagram, and others as examples of interaction models.

The diversity of notions of social media gives rise to various connotations of a concept that makes it increasingly difficult to create insights that can be used as a guide in theory and research.

They further state that the various definitions of social media that exist today are so broad. This shows the complexity, the point of attention, as well as the ability to be applied outside the discipline of knowledge possessed.

Understanding Social Media According to Communication Experts.



The following are various definitions or definitions of social media formulated by experts, namely:

McGraw Hill Dictionary - Social media is a tool used by people to interact with one another by creating, sharing, and exchanging information and ideas in a virtual network and community.

Varinder Taprial and Priya Kanwar (2012) - Social media is the media used by individuals to be social, or become social online by sharing content, news, photos, and others with others.

B.K. Lewis (2010) - Social media is a label for digital technology that allows people to connect, interact, produce and share message content.

Mark Hopkins (2008) - Social media is a term that not only covers a variety of New Media platforms but also implies the inclusion of systems such as FriendFeed, Facebook, and others which are generally considered to be social networks. The idea is that various media platforms have a social component and are a medium of public communication.

P.N. Howard and MR Parks (2012) - Social media is media that consists of three parts, namely: Information infrastructure and tools used to produce and distribute media content. Media content can be personal messages, news, ideas, and products digital culture, then those who produce and consume media content in digital form are individuals, organizations and industries.

Russo, J. Watkins, L. Kelly, and S. Chan (2008) - Social media is an instrument that facilitates online communication, networking and/or collaboration.

Chris Brogan (2010) - Social media is a new set of communication and collaboration tools that allows for various types of interactions that were not previously available to laypeople.

Philip Kotler and Kevin Lane Keller (2016) - Social media is the media used by consumers to share text, images, sound, and video information with others as well as companies and vice versa.

Types of Social Media


Andreas M. Kaplan and Michael Haenlein (2010) divide various types of social media into 6 (six) types, namely:

Collaborative projects allow collaboration in content creation to be carried out by several users simultaneously, for example, Wikipedia. Some of these sites allow users to add, remove or change the content. Another form of collaborative projects is social bookmarking which allows group-based collection and ranking of internet links or media content.

Blogs are one of the earliest forms of social media that grew as a personal web and generally display date-stamped entries in chronological form. A very popular type of blog is a text-based blog.
Content communities have the main goal to share media content among users, including text, photos, videos, and PowerPoint presentations.

Users do not need to create a personal profile page.
Social networking sites allow users to connect by creating personal profile information and inviting friends and colleagues to access profiles and to send e-mail and instant messages. Profiles generally include photos, videos, audio files, blogs, and others. Examples of social networking sites are Facebook, MySpace, and Google+.

Virtual games worlds are a platform that replicates the environment in a three-dimensional form that makes users appear in the form of personal avatars and interact according to game rules.
Virtual social worlds allow inhabitants to choose their behavior freely and to live in the form of avatars in a virtual world similar to real life. An example is Second Life.

Social Media Characteristics

Social media has several characteristics, namely:

The quality of the distribution of messages through social media has a variety of high variations, ranging from very low quality to very high quality depending on the content.
The reach of social media technology is decentralized, not hierarchical in nature.

Frequency represents the number of times users spend accessing social media each day.
Accessibility illustrates the ease of social media for users to access.

Uses describe anyone who has internet access can do a variety of things using social media such as posting digital photos, writing online and others.

Immediately describe the time it takes for social media users to communicate with other people instantly.
It does not permanently illustrate that messages in social media can be edited as needed.

Social Media Function


The function of social media can be known through a honeycomb framework. In 2011, Jan H. Kietzmann, Kritopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre described the honeycomb framework relationship as presenting a framework that defines social media by using seven function building boxes namely identity, conversation, sharing, presence, relationships, reputation, and groups.

Identity describes the identity settings of users in social media concerning the name, age, gender, profession, location, and photo.

Conversations describe the settings of users communicating with other users on social media.

Sharing describes the exchange, sharing, and acceptance of content in the form of text, images or videos made by users.

Presence describes whether users can access other users.

The relationship describes the users connected to or associated with other users.

Reputation describes users as being able to identify other people and themselves.

Groups describe users can form communities and sub-communities that have background, interests, or demographics.


Benefits of Learning Understanding Social Media According to Experts

Studying the notion of social media according to experts can provide benefits, among them is we understand the variety of notions of social media that are generally motivated by the field of study that is cultivated by experts.

However, we also come to understand that the diversity of notions of social media is because there is indeed no one understanding of social media that is truly standard.

This also indicates that the notion of social media will continue to develop along with the development of technology itself.

Thus a brief description of the notion of social media according to experts. Hopefully, it can add to our insight about social media as one of the new media. May be useful.

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